Media Monoliths:How Great Media Brands Thrive and Survive

Title

Media Monoliths:How Great Media Brands Thrive and Survive

Authors

Mark Tungate

Files

Publisher

Kogan Page

ISBN

749441089

Publication Date

2004

Subject

Journalism and Digital Publishing

Edition

ـــ

Location

Faculty of Mass Communication

Department

Journalism and Digital Publishing

Media Monoliths:How Great Media Brands Thrive and Survive

Share

COinS