Measuring The Effects of Integrated Marketing Communication Tools on The Consumers's Intention to Purchase Credit Cards in The Private Banking Sector in Egypt

Title

Measuring The Effects of Integrated Marketing Communication Tools on The Consumers's Intention to Purchase Credit Cards in The Private Banking Sector in Egypt

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Publication Date

2012

Subject

MBA

Location

Faculty of Financial and Administrative Sciences

Department

General

Measuring The Effects of Integrated Marketing Communication Tools on The Consumers's Intention to Purchase Credit Cards in The Private Banking Sector in Egypt

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