Measuring employees' service innovative behaviour in the egyptian tourism companies

Document Type

Conference Proceeding


Many international organizations have currently become aware of the grand need to adopt all types of innovation through inventing non-traditional methods to enter the new tourism markets and to retain their market share. Actually, innovation systems, and more precisely employees’ service innovative behaviour, particularly in tourism companies, are weak or non-existent in the first place, in addition to the fact that a few studies have addressed in depth its implementations in tourism and hospitality sectors. Therefore, the present research proves to be significant at both theoretical and practical levels. Theoretically, it aims to shed light on the concept of employees’ service innovative behaviour, its dimensions, as well as, it's enabling factors and barriers. At the practical level, it aims to investigate whether the existence of the concept and whether its practices are applied in the Egyptian tourism companies class A or not. Besides, it explores the available enabling factors and barriers that are existent and are actually influencing the employees’ service innovative behaviour. Moreover, it measures the influence strength of the perceived personal and organizational factors that are positively affective, as well as, the perceived barriers that negatively affect employees' service innovative behaviour adoption in the Egyptian tourism companies. The methodology adopted the deductive approach using the quantitative method to realize the research objectives and testify its hypotheses. Furthermore, a semi-structured questionnaire was distributed among a sample of 278 out of 1008 tourism companies, using a simple random sampling technique with a response rate of 85%. Statistical Package for Social Sciences (SPSS version 20, Chicago, IL) was used for data analysis while Wrap PLS Software Version (5) was used to conduct the structural equation modelling analysis. The results proved that the employees’ innovative behaviour concept exists and its practices are applied in the Egyptian tourism companies. Nevertheless, some environmental, as well as, organizational and technological barriers hamper its adoption. Implications for practice are suggested to support the enabling factors and to overcome the barriers to the employees' service innovative behaviour adoption and thus, provide the basis for improving its applicability in the Egyptian tourism companies class A.

Publication Date



Faculty of Tourism and Hotel Management

Subject Area

Social Sciences, General Social Sciences, Business and International Management, Accounting, Physical Sciences, General Environmental Science

Indexed in Scopus


Indexed in Web Of Science



Barriers, Egypt, Employees’ service innovative behaviour, Enabling Factors, Tourism Companies



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